In May 1979, Joby's father Joseph Brown, Sr. passed away the same day Joby fulfilled a promise to him that he would complete his first major recording project with Luendian Konception!
In May 2007, God the Father envisioned Joby to build
a Christian Music Ministry, based on the innovative and cutting edge koncepts that were the staples of Luendian Konception and its forerunner, Konception!
Thus the creation of Re-Konception! which was founded with the faithful and devoted labour of Joby and his God-given wife and helpmate, Miriam 'MiMi' Brown.
God has anointed, guided, encouraged and often
carried their ministry from there to where it is today.